Not About Us
Christmas message: get personal, not personalised
Don’t let anyone convince you PR is all parties and presents. Popping into the office on the Tuesday before Christmas, a single solitary envelope awaited me in the mail room. It was a Christmas card from someone I had worked with briefly during the year, handwritten with a simple (but relevant) goodwill message inside. It was […]
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Bringing more clarity to the water tax
Exercise more. Wear your seat belt. Cook your food properly. Don’t litter. Many question whether the lavish public awareness campaigns we see on TV and press stating the blatantly obvious aren’t just an utter waste of taxpayer’s money. They’re really a way for quangos to justify their existence, and feed their public relations agencies. And […]
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Writing better copy: you know you should
While it was nice to be asked to speak to an audience of SMEs at the recent Put your Business in the Frame Breakfast Event in Chartered Accountants House, the real value for me was in hearing the speaker after me. Robert Hayes McCoy, copywriter extraordinaire, had some enlightening insights into how consumers read copy, […]
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Three to look out for
Being based in the Guinness Enterprise Centre, you come into contact with lots of great and even not so great businesses and business ideas. In organising an event on entrepreneurship for the MBA Association of Ireland a few weeks back, I was able to watch three of the best pitch their wares to a dragon’s […]
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Smart way to capture a fox
Ok, I’m hardly impartial, having just scooped Gold in the An Post Smart Marketing awards in the Mansion House this month, but I am pretty impressed with the branding around these gongs. As I write, a fox sits proudly atop my filing cabinet, imperiously overseeing all that goes on in the office. I can’t imagine […]
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