Not About Us
Simple communications shows way to the top
“Hi guys, we have a problem.” Most of the promotional emails we receive each week we can’t trash quickly enough, but who can resist opening an email with those opening words? Relatively few of the thousands on the e-marketing list for this year’s (Web) Summit, I’d venture. As direct marketing effectiveness goes, this is pretty […]
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May Day May Day: Smart marketing gets its reward
By out smarting our rivals, we get ahead. By out-thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins. I’m breaking the rules here, as this blog isn’t ‘Not About Us’, but I suppose I have a good excuse. Last night Horgan PR & Marketing was announced […]
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When a good impression takes the biscuit
This is about sales. About selling something that the customer can’t really trial. Like a night in a hotel. Or a meal in a fancy restaurant. Or a wedding, which is really a mix of the two. Having got engaged myself over Christmas, I came out all guns blazing this January. I was going to […]
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Love/Hate: the one that got away
No, I don’t mean Frano or Tommy, or whoever else from Nidge’s cadres failed to end up on the anticipated pyre at the conclusion of series four. I mean the sponsorship opportunity. Up to one million pairs of eyeballs – mine among them – were riveted to this irresistible mix of entertainment and gore that […]
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