Not About Us

Am I hearing you properly?

Am I hearing you properly?

In today’s world, “virtual” is a good thing. It’s efficient, it saves money, it’s progressive. Not when it comes to communicating, apparently. That was the import of a talk by expert Dr Nick Morgan at an event hosted recently by the MBA Association of Ireland at Masons Hayes & Curran in Dublin. Author of “Can […]

Continue

Am I hearing you properly?
By
Conor Horgan
Posted
Feb 21st, 2019
Mexican post-match conference takes the biscuit, and a lot more

Mexican post-match conference takes the biscuit, and a lot more

  We may not always appreciate it, but I think sports fans in Ireland and Britain can be thankful that we are spared the worst excesses of commercial intrusion on the games we love. Watching La Liga on a Sunday night, I always feel the electronic pitchside advertising is that more distracting than its Premiership […]

Continue

Mexican post-match conference takes the biscuit, and a lot more
By
Conor Horgan
Posted
Aug 20th, 2018
Creativity – all in the delivery?

Creativity – all in the delivery?

  For those in adland who bemoan the supremacy that technology is enjoying over creativity, John Gapper’s article in the FT on the Cannes Lions festival  (“Advertising’s creative vision is old fashioned”) ) will be a less than edifying read. In fact, the world’s premier knees-up for advertising creativity reads more like a tech fest. […]

Continue

Creativity – all in the delivery?
By
Conor Horgan
Posted
Jun 21st, 2018
Latexco sponsorship is the stuff of dreams

Latexco sponsorship is the stuff of dreams

In an era where any self-respecting celebrity has an endless train of endorsements in tow, covering every aspect of their public and private lives, are brand associations credible anymore? How often does Gary Lineker really feast on those Walker crisps? You want me to believe that Jurgen Klopp spends his time in an Opel? One […]

Continue

Latexco sponsorship is the stuff of dreams
By
Conor Horgan
Posted
Nov 23rd, 2017

Horgan PR Classic

Poor event planning to win your own golf tournament I guess, but no one complained at the Grange Goolf Club recently. Thanks to Hilary Hall, AMBCS of Research and Markets for the bubbly and Colm Handley for arranging the day. Well done to runners up Des Burke of SQ9 and Eoin O’Herlihy B Tech (Ed.), […]

Continue

Horgan PR Classic
By
Conor Horgan
Posted
Aug 17th, 2017