Not About Us
Creativity – all in the delivery?
For those in adland who bemoan the supremacy that technology is enjoying over creativity, John Gapper’s article in the FT on the Cannes Lions festival (“Advertising’s creative vision is old fashioned”) ) will be a less than edifying read. In fact, the world’s premier knees-up for advertising creativity reads more like a tech fest. […]Continue
Horgan PR Classic
Poor event planning to win your own golf tournament I guess, but no one complained at the Grange Goolf Club recently. Thanks to Hilary Hall, AMBCS of Research and Markets for the bubbly and Colm Handley for arranging the day. Well done to runners up Des Burke of SQ9 and Eoin O’Herlihy B Tech (Ed.), […]Continue
Who’s who guide to PR in Dublin
Nice to be granted a place among such well established firms in the AGENT “25 most successful agencies in Dublin”. As in every industry, each player has its strengths. We like to think ours is experience of the entire marketing spectrum and an eye for the commercially viable, with a large dose of common sense […]Continue
Can’t you get your staff to like you?
I’ll be criticised for placing undue weight on likes as opposed to reach when it comes to social media posts. After all, you can read a newspaper without feeling the need to applaud every article. But, admit it, we can’t help seeing likes as a proxy for the success of our work online. It’s forever […]Continue
Branded content: A tough trade for the TV execs
My MBA thesis was about product placement. It was all of 10 years ago, when the term was unfamiliar to most. One of my conclusions, I recall, was that the scarcity of suitable home-produced programming would curb its emergence as a force in Ireland. Recently I watched The Toughest Trade, the first, or most high-profile, […]Continue