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Who’s who guide to PR in Dublin

Who’s who guide to PR in Dublin

Nice to be granted a place among such well established firms in the AGENT “25 most successful agencies in Dublin”. As in every industry, each player has its strengths. We like to think ours is experience of the entire marketing spectrum and an eye for the commercially viable, with a large dose of common sense […]

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Who’s who guide to PR in Dublin
By
Conor Horgan
Posted
Aug 3rd, 2017
Can’t you get your staff to like you?

Can’t you get your staff to like you?

I’ll be criticised for placing undue weight on likes as opposed to reach when it comes to social media posts. After all, you can read a newspaper without feeling the need to applaud every article.  But, admit it, we can’t help seeing likes as a proxy for the success of our work online. It’s forever […]

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Can’t you get your staff to like you?
By
Conor Horgan
Posted
Oct 5th, 2016
Lessons from the Donald

Lessons from the Donald

Never mind the content, feel the style. Many might argue we have little to learn from the blustering Donald Trump, but they’d be mistaken. Trump connects with his audience, in a way most of us in brandland can only dream of emulating. So how does he do it? The Economist has worked it out. True […]

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Lessons from the Donald
By
Conor Horgan
Posted
Jun 24th, 2016
Branded content: A tough trade for the TV execs

Branded content: A tough trade for the TV execs

My MBA thesis was about product placement. It was all of 10 years ago, when the term was unfamiliar to most. One of my conclusions, I recall, was that the scarcity of suitable home-produced programming would curb its emergence as a force in Ireland. Recently I watched The Toughest Trade, the first, or most high-profile, […]

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Branded content: A tough trade for the TV execs
By
Conor Horgan
Posted
Apr 27th, 2016
Content marketing:  golden boot or own goal?

Content marketing: golden boot or own goal?

As an Arsenal fan, watching Arsene Wenger’s charges plot their way to the perfect goal can be a tiresome experience. The mind can easily wander. Perhaps to one of the electronic pitchside ads which are intruding so brazenly on our beautiful game. There’s Europcar inviting us to visit Europcar Sport. Now immediately I’m sceptical. This […]

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Content marketing:  golden boot or own goal?
By
Conor Horgan
Posted
Mar 8th, 2016