Not About Us
Content marketing: golden boot or own goal?
As an Arsenal fan, watching Arsene Wenger’s charges plot their way to the perfect goal can be a tiresome experience. The mind can easily wander. Perhaps to one of the electronic pitchside ads which are intruding so brazenly on our beautiful game. There’s Europcar inviting us to visit Europcar Sport. Now immediately I’m sceptical. This […]
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A journalist scorned
Safe to say, Henry Gomez has had better weeks. Annoyed at how Financial Times colour writer Lucy Kellaway had ridiculed his CEO’s words of wisdom at Davos last month, the communications chief at Hewlett Packard Enterprise put pen to paper, expressing his dissatisfaction at such treatment of an esteemed business leader. He concluded with a […]
ContinueAn industry that just can’t say no
(Watch first, then read on …) It’s not comparing like with like, but there’s an underlying sentiment in this engaging piece that will resonate with most people in the creative industries. The same sentiment that steers lots of us clear of the dreaded tender process which demands creativity be handed over upfront, for free, […]
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Brushing big shoulders at Websummit
If you were ever asked to be Master of Ceremonies at a business conference, the following might count as a dream line-up: Amazon, Forbes, CBS, Wall Street Journal, Andressen Horowitz, Washington Post, The Onion and the BBC. So it was great to be invited to MC the final marketing session at this year’s Websummit in […]
ContinueAdvertising as entertainment … roll up, roll up
We’re forever hearing that the future of TV advertising is as entertainment. Personal video recorders means no one is watching ads, and the only hope of countering this ‘ad avoidance’ is by making your ad as good as the programmes that it punctuates. That’s all very well, but what about the ads around yours? Just […]
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