Not About Us
Inbox fatigue … it’s not only customers who are suffering
We’re tired of hearing about information overload in today’s society, and about the unsurmountable struggle with the Inbox. A recent article from Advertising Age* is a variation on the theme, with consumers the sufferers in this case. Less email is more, we’re told. Consumers are ever more prone to ignore emails, given the daily drudge […]
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Now Google wants high-quality, in-depth, newsworthy content. No change then.
We fear that which we don’t understand, and that gives us good reason to fear Google. None of us grasps how this algorithmic behemoth works and this is the very basis for its dominance. Talk this week has been of Google’s previous aversion to press release material being reversed, or at least halted. The tale […]
ContinueA Masters in Economics
Can we really get too much of a good thing? Well, I do recall the economics I learned all those years ago being founded on scarcity: increase demand and curb supply to raise value. I remember thinking this is something the Masters Committee does really well. Limiting TV coverage to just three hours a day […]
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From whodunnit to yes we know who’s doing it
The TV talk of the year so far has been Red Rock. The first episode impressed, but I admit I haven’t been back since. My reason for looking was in expectation of the series ushering in a new era of product placement … after all, this is a very expensive outing for TV3. Much of […]
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Litter: time to start humming a different tune
Though written about Salford in Lancashire, Dirty Old Town is a song we have embraced as our own. Over the years it has become something of a national emblem of how we see ourselves, reinforcing an unflattering stereotype to which we seem, strangely, attached. This week’s litter survey results give lie to this stereotype. Only […]
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